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You've built something worth showing. Let's make sure people see it.

Solo on White

We make high engagement online menus that increase revenue for kickass cafes and restaurants.

Let's Jump In →
Toast Website Social CPG Brands Square Clover Brand Decks Online Ordering Toast Website Social CPG Brands Square Clover Brand Decks Online Ordering

People are already ordering online, they could be ordering from you.

Professional photos see a 20–40% increase in sales on platforms like Google, Toast and Square. The math is simple: when you stand out online, you add thousands of dollars to your monthly revenue. See your increased sales with our calculator.

No Photos
No image
Roasted Coffee
House blend, single origin
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No image
Ice Cream Sundae
Strawberry sauce with sprinkles
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No image
Mint Cold Brew
Cold brewed coffee, fresh mint, served over ice
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No image
Orange Creamsicle Float
Boylan's orange soda, vanilla ice cream
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With Solo on White
Roasted Coffee
Roasted Coffee
House blend, single origin
+
Ice Cream Sundae
Ice Cream Sundae
Strawberry sauce with sprinkles
+
Mint Cold Brew
Mint Cold Brew
Cold brewed coffee, fresh mint, served over ice
+
Orange Creamsicle Float
Orange Creamsicle Float
Boylan's orange soda, vanilla ice cream
+
What's included

One session. Everything your menu needs. Nothing it doesn't.

True White Isolation
Distraction-free product imagery that keeps the focus on your product.
High-Resolution Imagery
Optimized for Toast, Square, online ordering, web & social.
Full Commercial Rights
Use your images everywhere you need them, forever.
Visual Consistency
Unified visual standards across platforms increases trust and brand quality.
Streamlined Delivery
Organized, downloadable gallery with easy access for you and your team.
"WOW! My jaw dropped as soon as I opened the link. I am beyond happy with how everything turned out and so excited to put these to use. They're absolutely beautiful and will bring so much value to my brand."
Mariah B.
All But One Dinner

Your guests are ready to order. Give them something to say yes to.

Book A Call →
20–40%
average lift in order values when menu items include professional photos
$2K+
Even a modest lift can translate into more than $2,000+ in added monthly revenue for cafés.
1 month.
See results within weeks of updating your menu.
Packages

Choose what's right for you.

Essential
Launch
Starting at $1,500
For cafes, roasters and online brands looking to establish and strengthen online orders through clear visual imagery. Ideal for small to mid sized businesses looking for quick results that sell.
  • ✓ Up to 30 images
  • ✓ Individual products or multiple angles
  • ✓ Private client gallery
  • ✓ Licensed for print and online
  • ✓ Two week turnaround
Get Started
Best for quick launches, seasonal additions. Intro packages available.
Most Requested
Growth
Keystone
Starting at $4,500
Built for new and established operators ready to optimize their menu and see consistent revenue increases month over month. A complete visual system for website, POS, app ordering and social.
  • ✓ Standard cafe menu + private client gallery
  • ✓ Menu + operations setup
  • ✓ Toast, Square + online ordering optimization
  • ✓ Virtual consulting and onsite visit
  • ✓ U.S. travel included
  • ✓ All rights included
Book a Call
Built for cafes building a complete visual presence anywhere in the U.S.
Full Build
Brand Partner
Growth & Strategy
Starting at $8,000
Bespoke services for established operators looking to grow, scale and elevate their brand through menu design, online ordering and efficient systems.
  • ✓ Everything in Keystone
  • ✓ Menu design and support
  • ✓ Consulting + onsite visits
  • ✓ Online ordering platform optimization
  • ✓ KDS system consulting
  • ✓ Full system implementation
Let's Connect
Built for establishments ready to create efficient, reliable growth over time.
Brands we've partnered with
Coffeefest notNeutral Third Wave Water Coffee + Cone All But One Dinner E.A.C.H. Roots & Culture Coffeefest notNeutral Third Wave Water Coffee + Cone All But One Dinner E.A.C.H. Roots & Culture
Who We're For

Built for people who take their craft seriously.

We're here for operators and brands that believe in their product and are ready to find more ways to increase their revenue to expand their impact.

Independent Cafes
You've built a menu worth ordering from. We make sure it looks that way online, on your POS, and everywhere guests browse before they walk in.
CPG and Packaged Goods
Roasters, beverage brands and specialty food producers who need clean, consistent product photography for retail, wholesale and direct-to-consumer channels.
Restaurants and Eateries
Light eateries, bakeries and food brands expanding into online ordering. We understand the full picture from kitchen to guest, and it shows in the work.

Our services aren't for everyone.

We're best suited for cafes and brands looking to quickly grow revenue through increased online ordering. That might not be you, and that's ok.

You don't have room for online ordering.
New or small establishments might still be working out the kinks or simply not have room for taking more orders. Your focus on service and quality go a long way, hats off to you.
You don't know if online ordering is meant for you.
Yes, we're in the business of encouraging folks to start taking online orders to increase revenue, but we totally get that this isn't for everyone. Keep bringing people in through care, consistency and (yes, even) content.
You can do it all yourself.
We love the DIY crowd, hell that's where we come from. We're happy to do a quick shoot with our essentials package, or recommend a particular POS based on your needs, but honestly you probably already know what you need.

Click here for a few ideas on how to improve your photography yourself.

5 Quick Tips

iPhone photography for your business.

1
Angle from above and to the side.
Think 45 degree angle, it shows depth and context without distorting the product.
2
Stay out of the light.
Keep lighting from the side or behind your subject. Never shoot with the light source behind you.
3
Adjust your settings.
Most phones can adjust exposure, aperture and focus. Tap and hold to lock AE/AF, use this!
4
Don't zoom!
Get closer to your subject instead. Digital zoom destroys resolution, move your body not the lens.
5
Move your body.
Find different angles you love and have fun. The best shot is usually the one you weren't expecting.

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Frequently Asked Questions

Something not covered here?

Email us directly ↗
Everywhere, no exceptions. Toast, Square, Clover, your website, Instagram, printed menus, wholesale catalogs, retail packaging. The images are yours with full unlimited commercial rights. No platform restrictions, no attribution required, no expiration date. Ever.
Ship packaged goods directly to the Columbus, Ohio studio, or drop off locally. For drinks and prepared items, lattes, cold brew, pastries, food, we coordinate a time to handle those on-site or arrange for fresh preparation the day of the session. We'll walk through logistics during your consultation.
We adjust the timeline to suit your needs. Most menu builds take around a month once we get started. Priority turnaround is available as well if needed.
Absolutely. Even a handful of hero menu items with professional photography can significantly move order values. Launch is built exactly for this, a targeted session on your top sellers that makes an immediate impact.
We're happy to help, and our images work on any platform. That said, we usually point our clients toward POS-based online ordering or custom ordering apps instead. The reason is simple: third-party delivery services take a significant cut of every order, often 20 to 30 percent. Your own ordering infrastructure keeps more money in your pocket, and in most cases your guests have an equally good or better experience. We'll always guide you toward whatever makes the most financial sense for your business.
Yes. Solo on White is our core service and what we're built around, but we also offer more bespoke photography for menus and brands that have a different visual direction. If you're working on an editorial menu, a lifestyle-forward brand, or a concept that calls for something other than a clean white background, reach out and we'll talk through what fits.
Yes, absolutely. Reach out and we'll figure out what makes sense. We don't do hourly pricing, but if you have a quick project in mind we're happy to put something together that fits. Just send us a message.
Absolutely. We specialize in cafes and light eateries, but Solo on White has worked with plenty of food, beverage and product brands that need clean, high resolution photography for online sales. Restaurants, bakeries, packaged goods, roasters with retailers, and direct-to-consumer brands, we love you all!
Who Is Solo on White

Clean product photography, built by people who know your business from the inside.

Solo on White is a photography and menu design service focused on bringing more revenue to engaged cafe and brand operators through online ordering sales. Each product in your lineup is photographed against a true white background and our consulting services work with you to create an easy ordering experience for your guests.

We bring over 20 years of experience owning and operating cafes, coffee brands and restaurants; we've worked with multiple POS and online ordering systems and every type of guest, vendor and client. We've put in the work and understand what these places mean to you and your community. We're passionate about our work and are privileged to support our partners by improving revenue and ensuring thriving, long-lasting community business.

20+
Years in Specialty Coffee
Not as visitors. As operators, opening cafes, building menus, training baristas, watching what sells.
10+
Cafes & Restaurants Opened
Every operational decision that shapes a cafe's success, lived from the inside, not observed from the outside.
Ready to Start

Your menu should be working as hard as you do.

Let's Get Started →